Community Outreach & Physician Relations Coordinator
The Community Outreach & Physician Relations Coordinator is responsible for building and maintaining strong referral relationships with local physicians, psychiatrists, therapists, wellness practices, and gyms to drive appropriate referrals for insurance-based TMS and Spravato services. This role also leads community-facing activities and events to raise awareness of mental health treatment options and increase access to care.
This is a part-time independent contractor position that will require the occasional weekend and evening responsibilities. Expected hours of 10 per week to start.
Key Responsibilities
Medical Referral Outreach
- Develop and execute an outreach plan targeting primary care, psychiatry, psychology, therapy, pain management, wellness clinics, and fitness centers within the region.
- Conduct regular in-person and virtual meetings with providers and office staff to educate them about TMS, Spravato, indications, referral criteria, and insurance-based care pathways.
- Serve as the primary liaison for referring offices, ensuring timely follow-up, smooth handoffs, and clear communication about patient status (within HIPAA and clinic policies).
- Track all outreach activity, contacts, and referral outcomes in a CRM or designated tracking system; provide regular reports on territory activity and growth.
- Identify new referral opportunities and partnerships (e.g., large medical groups, FQHCs, behavioral health organizations, EAPs, gyms with wellness programs).
Community Events and Brand Presence
- Plan, coordinate, and represent the clinic at local events such as health fairs, mental health awareness events, employer wellness days, community conferences, and relevant gym/wellness activations.
- Develop an annual community event calendar in collaboration with leadership and marketing, aligned with clinic growth goals and seasonal mental health campaigns.
- Prepare and deliver presentations or brief educational talks for community groups, support groups, and professional audiences about depression, treatment resistance, TMS, Spravato, and integrative mental health options.
- Coordinate event logistics (materials, booth setup, giveaways, sign-up sheets, lead capture) and ensure timely follow-up with contacts.
Insurance-Based Services Education
- Clearly explain the clinic’s insurance-based model for TMS and Spravato, including the basics of eligibility, prior authorization, and patient financial expectations (non-clinical, non-billing advisory level).
- Collaborate with internal teams (intake, authorizations, billing) to understand payer requirements and translate them into easy-to-understand educational materials for referring offices and patients.
- Provide referring offices with simple referral workflows, referral forms, and guidance on documentation needed to support TMS and Spravato coverage.
- Identify recurring questions or barriers related to insurance and communicate those insights back to leadership for process improvement.
Internal Collaboration & Reporting
- Partner with clinical, intake, marketing, and administrative teams to align outreach messaging with clinical protocols and branding.
- Participate in weekly or monthly growth meetings to review referral patterns, event ROI, and territory performance.
- Contribute ideas for content (FAQs, one-pagers, presentations, social posts) that support provider and community education on TMS and Spravato.
Qualifications
- Bachelor’s degree in marketing, communications, psychology, social work, business, or related field preferred; equivalent experience considered.
- 2+ years of experience in community outreach, physician relations, medical sales, behavioral health business development, or related role.
- Familiarity with mental health services; knowledge of TMS, Spravato, or interventional psychiatry strongly preferred (training provided).
- Demonstrated ability to build professional relationships, present information clearly, and communicate with both clinical and non-clinical audiences.
- Comfortable spending the majority of time in the field (driving to offices and events) within the local region.
- Strong organizational skills, proficiency with CRM or contact-tracking tools, and ability to manage a territory plan.
- Ability to work some evenings and weekends for community events as needed.
Core Competencies
- Relationship-building and networking with healthcare and wellness professionals.
- Public speaking and presentation skills for both small and large groups.
- Customer-service mindset and follow-through with referring offices and community partners.
- Comfort discussing mental health, treatment resistance, and advanced treatment options with sensitivity and professionalism.
- Self-directed, goal-oriented, and motivated by measurable outreach and referral results.
Compensation
- Competitive salary commensurate with experience.
About New Life Wellness
At New Life Wellness, we are dedicated to empowering individuals to achieve optimal health and well-being. Located in Dayton, Ohio, New Life Wellness specializes in ketamine & vitamin infusions, Spravato, EXOMIND™ / TMS, functional & lifestyle medical assessment, therapy & integration coaching, and advanced wellness treatments. We help our patients reclaim their vitality and live life to the fullest.
Our expert team prioritizes your health goals, providing recommendations designed to promote long-term wellness. Whether you’re seeking preventative care, understanding how ketamine infusions and counseling can be used to treat chronic anxiety & pain, treatment resistant depression, PTSD, and suicidality, or ways to enhance energy, boost immunity, or optimize your overall wellness, we’re here to help you thrive.
Your health is our mission. Let’s build a healthier future together.