Remote / Europe-first Pink Elephant is a venture builder and investment company developing an ecosystem of progressive mental health solutions. Our portfolio combines media, diagnostics, e-commerce, telemedicine, and technology to make evidence-based therapies and holistic practices more accessible. Through our media platform States of Mind, we create high-quality content, diagnostic tools, and a curated provider marketplace, helping people navigate options from psychotherapy and ketamine therapy to wellness supplements and mindfulness practices. We focus on Europe and other advanced markets, preparing infrastructure for the coming wave of psychedelic and mental health innovation. Our mission is to destigmatize and expand access to progressive mental health solutions—ranging from advanced therapies to holistic practices—supporting both individuals with clinical conditions such as depression, anxiety, or PTSD, and those seeking to strengthen their overall mental well-being. We combine scientific rigor and evidence-based standards with clear, accessible communication to make these tools understandable and usable for everyone.
The Role We need a performance-driven Digital Marketer to take us from “promising hypotheses” to a repeatable acquisition engine – from SEM-only to a balanced multi-channel machine.
Responsibilities: What You Will Drive
Performance-marketing strategy & execution
- Evolve our acquisition from single-channel pilots to a diversified mix (Google Ads, Meta, TikTok, Reddit, influencer/affiliate, emerging platforms) until we hit rock-solid product-channel fit.
- Launch, optimize, and scale paid campaigns for two core hypotheses—Microdosing App and Human-Guided Coaching—including creative briefs, budget ownership, audience building, seasonal promos, and geo-testing.
- Spin up hyper-targeted experiments (interests, look-alikes, custom segments) and seasonal/offer-based tactics to uncover breakout CPAs.
Growth-marketing support
- Partner with product marketing to craft quiz funnels, referral loops, viral triggers, and landing-page CRO.
- Brief design/dev to ship launch-ready assets fast; jump into no-code tools yourself when a sprint deadline demands.
Marketing analytics & insights
- Wire up a single source-of-truth dashboard and track CAC, CPC, CPL, ROAS, LTV by channel in real time.
- Present experiment readouts weekly; translate insight into next-sprint backlog for the product and creative teams.
Experience: What You Bring
- 5+ years running performance budgets in seed-to-Series-B tech or DTC (you’ve personally moved a startup from SEM-only to multi-channel scale).
- Hands-on mastery of GA4, AdWords, Meta Ads Manager, TikTok Ads, Reddit Ads, and at least one analytics/BI platform.
- Proven record building and reading full-funnel dashboards, owning CPC→LTV economics.
- Comfortable (or curious) working in regulated/high-sensitivity niches—pharma, supplements, fintech, or psychedelics.
1st Month Deliverables
- Paid-test suite live on Reddit, Google, Meta, TikTok + one wildcard channel (Snap / Substack / influencer whitelisting).
- Landing pages & onboarding quizzes built, tagged, and A/B variations queued.
- Analytics stack connected (GA4, Amplitude, Meta Pixel, Zapier) with basic cohort dashboard.
- A/B test “Delivery Box vs No Box” for products funnel, ⩾95% stat-significance, insight deck to team.
- Lead-magnet campaign (PDF Psychedelic Guides) hitting agreed CPL.
- Results logged in experiment repo; next sprint roadmap authored by day 28.
KPIs
- Top-of-funnel growth: unique visitors, leads, PQLs/MQLs.
- Efficiency: CPC, CPM, CPL, CAC, blended ROAS.
- Experiment velocity: # tests/sprint, win-rate, time-to-insight.
- Payback period ≤ 12 months on new cohorts.
How to apply
Click the button below and tell us:
- Who you are
- What draws you to this role
- One experience that shows how you work in uncertain or fast-moving contexts
You can attach a CV or LinkedIn — but we care more about clarity, curiosity, and intention.