About Auri Nutrition
Auri makes functional mushroom supplements that help people feel like themselves again through a simple daily routine. Our Super Mushroom gummies and elixirs (Focus, Daily, Kids, Chill and more) are backed by clinical studies and loved by over 1 million customers. We sell on Shopify, Amazon and TikTok Shop, and we have a steady pipeline of new launches.
The Role
We’re hiring a Director of Ecommerce & CRO to own our storefront and turn more of our ad traffic into customers and subscribers. You’ll own the website, landing pages, offers, merchandising and checkout, and you’ll run a testing program that ships a new winner every week. You’ll report directly to the CEO and lead our graphic designer and Shopify developer.
We run AI first. You don’t need to be a designer or a developer, but you need to understand both well enough to brief, judge and push their work, and you’ll use AI to move the whole team faster: mocking up pages, writing briefs and copy, analyzing tests and scoping builds. This is a hands-on operator role, not a job managing agencies. If you want a slow, corporate 9 to 5, this isn’t it.
What You’ll Own
- The storefront: our Shopify site end to end, including the homepage, product pages, collections, cart, checkout, apps, site speed and every launch.
- Merchandising and promotions: product placement, bundles and the promo calendar, including Black Friday, product launches and sales.
- Testing: an always-on testing roadmap in Intelligems covering price, offer, bundle, page and checkout tests. You’ll own test design, sample sizes, significance calls and the rollout of winners.
- Bridging ads and the site: you’ll work daily with our media buyers and creative strategists so every winning ad angle gets a matching page, and you’ll turn site winners into new ad angles. You’ll judge pages by ROAS, CAC and revenue per visitor, not just conversion rate.
- Landing pages and offers: sales pages, advertorials and offer pages for each ad angle, including bundles, subscription tiers, free gifts and upsells.
- Design and development: you’ll brief our designer and developer, use AI to mock up what you want before they start, review their work against conversion best practices, and QA everything before it goes live.
- Project management: you’ll run the build pipeline from brief to design, development, QA and launch, with clear owners and deadlines and nothing stuck in limbo.
What Success Looks Like
- 30 days: you know our products, customers, funnels and data. You’ve audited the site, built a ranked test roadmap and launched your first tests.
- 60 days: tests are live every week, every winning ad angle has a matching page, and the build pipeline runs on a clear weekly rhythm.
- 90 days: multiple completed test cycles with documented learnings, and a measurable lift in revenue per visitor. Specific targets are agreed with you before you start.
What You Bring
- 5+ years in ecommerce, CRO or growth at a DTC brand, ideally a subscription brand
- A performance mindset: you think in ROAS, CAC, AOV and revenue per visitor, and you know how the landing page changes paid media results
- Hands-on experience with Intelligems or a similar testing tool, with real test results you can show
- A strong eye for design and conversion. You know what a high-converting page looks like and can direct a designer to get there.
- Enough Shopify development knowledge to scope builds, set realistic timelines and QA a developer’s work
- Daily use of AI tools like Claude or ChatGPT to mock up pages, write briefs and copy, and analyze data
- Comfort with Triple Whale, Northbeam, GA4 and heatmap tools like Clarity or Hotjar
- Strong direct response instincts and the ability to write landing page copy that converts
- Proven project management skills: you run multiple launches at once without things slipping
- Bonus: experience with Higgsfield or other AI image and video tools, health, wellness or supplement experience, Recharge experience, or a background working on the ads side
Compensation
$140,000 to $170,000 base plus a quarterly performance bonus of up to 15% of base, based on agreed targets for revenue per visitor and new customer CAC. Fully remote in the US.
How to Apply
Send your resume plus:
- The best test you’ve ever run: what you changed, why, and what it did to conversion or revenue per visitor.
- One example of how you use AI in your work, such as a page mockup, a brief, or a workflow that made your team faster.
Finalists will complete a short paid project: auditing one of our landing pages, choosing the first tests you’d run, and writing the brief for our designer and developer.