About Auri Nutrition
Auri makes functional mushroom supplements that help people feel like themselves again through a simple daily routine. Our Super Mushroom gummies and elixirs (Focus, Daily, Kids, Chill and more) are backed by clinical studies and loved by over 1 million customers. We sell on Shopify, Amazon and TikTok Shop, and we have a steady pipeline of new launches.
The Role
We’re hiring a Director of Growth to own new customer acquisition across every paid and creator channel. You’ll decide where every ad dollar goes, run the creative testing engine, and hold our agency partners and creators to clear numbers. You’ll report directly to the CEO, lead our performance creative strategists and creator partnerships lead, and manage our media buying, Google and TikTok Shop partners.
You’ll work side by side with our Director of Ecommerce & CRO. You own getting the right people to the site, and they own converting them. This is a hands-on operator role. You’ll be in the ad accounts and the data every day, not just in meetings. If you want a slow, corporate 9 to 5, this isn’t it.
What You’ll Own
- New customer growth: new customer CAC, new customer revenue, blended MER and contribution margin. These are the numbers you’re measured on.
- Budget and channel mix: where the money goes across Meta, Google, YouTube, AppLovin, TikTok and new channels, with weekly decisions on what to scale and what to cut.
- Creative testing: you’ll lead our creative strategists and run a weekly pipeline of new concepts, angles and formats, and make sure winners get scaled and losers get cut fast.
- Agencies and partners: you’ll set targets for our media buying, Google and TikTok Shop partners, review their work every week, and replace what isn’t working.
- Creators and TikTok Shop: you’ll direct our creator partnerships lead and affiliate partners so creator content and TikTok Shop GMV grow on clear monthly targets.
- Measurement: one source of truth across Triple Whale, Northbeam and platform data, including incrementality tests so we know what’s actually driving growth.
- Launches and promotions: acquisition plans for product launches, Black Friday and every major sale, built with the ecommerce team.
- Forecasting: monthly spend and new customer forecasts tied to inventory and cash.
What Success Looks Like
- 30 days: you know our products, customers, channels and numbers. You’ve audited every account and agency, and you’ve shipped a clear plan for where spend should go.
- 60 days: a weekly growth rhythm is running, the creative pipeline ships new tests every week, and every partner has clear targets.
- 90 days: new customer CAC is coming down while spend scales, with a measurement setup the whole team trusts. Specific targets are agreed with you before you start.
What You Bring
- 6+ years in growth or performance marketing, including leadership at a DTC brand
- Experience managing $500K+ per month in paid media, mostly on Meta
- A strong creative testing track record: you know what makes ads win and can coach strategists to make more winners
- Experience managing agencies and holding them to numbers
- Deep fluency in DTC unit economics: CAC, LTV, MER, contribution margin and payback
- Hands-on with Triple Whale, Northbeam or similar tools, and comfortable with attribution and incrementality testing
- Daily use of AI tools like Claude or ChatGPT to analyze data, write briefs and move faster
- A clear, direct communicator who leads with data and makes decisions fast
- Bonus: supplement, health or wellness experience, subscription brand experience, TikTok Shop or creator program experience, or AppLovin experience
Compensation
$160,000 to $190,000 base plus a quarterly performance bonus of up to 15% of base, based on agreed targets for new customer CAC and new customer revenue. Fully remote in the US.
How to Apply
Apply with your resume through LinkedIn. Applicants who meet our requirements will get a short follow-up form with two questions:
- The biggest growth win you’ve led: the budget, what you changed, and what it did to CAC or new customer revenue.
- One example of how you use AI in your work, such as an analysis, a creative brief, or a workflow that made your team faster.